Filmrecensioner och personerna bakom dem – journalister eller något annat?

Title: Filmrecensioner och personerna bakom dem – journalister eller något annat? Deras egna röster om yrket, PR & oundviklig reklam inom branschen 2014 Authors: Emelie Andréasson and Gustaf Dominicus Subject: Undergraduate research paper in journalism studies, Dept of journalism, media and communication (JMG), Gothenburg University Term: Fall of 2014 Supervisor: Mathias A. Färdigh, JMG, Gothenburg University Purpose: Our main focuses were the following points – How does a film critic work? How does the film critics view themselves – as journalists or mere writers? Do they work according to the same ethics as other journalists? – What kind of films do they review? What kind of films do they not review? And why? – How do film critics and their editors think regarding the form of the film reviews? Do they spice up their writing in order to get more people to read their film reviews and to get much needed attention online? – Is there an existing cooperation between the film critics/their editors and the PR sector? If there is – how does it work? And, how does it affect the film reviews? Method: Quantative analysis and qualitative analysis Procedure: We have conducted one web survey and eight in-depth interviews with film critics. Results: We found that different film critics work in different ways. Some are employed and work for larger news papers and some work as freelancers. What connects them all is that they get films to review appointed to them, they rarely choose film themselves. Their editor has the final say. Some have backgrounds as journalists and most definitely see themselves as such. Some have degrees in other areas and therefore do not regard themselves a journalists. All agree that they are allowed to speak their mind more freely than other journalists as reviewing films is their job. Even so, all report that they keep rules such as ethics in mind during their line of work. The films they review are mostly the ones that hits the theaters. Some also review new dvd releases.