Spårade Belindas kamp ur?

The purpose of this paper is, based on theories of framing, genre and feminist ideologies, to study how feminism is portrayed in the Swedish television-show “Fittstim – Min kamp”. The paper contains three research questions. 1. How does the form of the tv-show affect the framing of feminism? 2. Which different parts of feminism are visible in the tv-show? 3. Who is representing feminism in the tv-show? Our perspectives are based on three theoretical assumptions – (1) Media contributes to construct the images of reality we experience through its different priorities. – (2) Conventions are central to the message a genre provides to its audience. – (3) Feminism is not a monolithic movement, but a collection of many different ideologies. To be able to map out how feminism is portrayed we have used an ideology critical method. Our conclusions are as follows: ● The show is a combination of the documentary genre and fiction. Therefor it is not always obvious if the information presented are facts or opinions. ● Feminism is framed as a large but divided movement, rather than presenting many movements and ideologies within feminism. ● Feminism is only represented by women in the tv-show. ● Feminists are portrayed as hateful and judging in the tv-show. ● The relationship between feminists and men seems complicated. Men are portrayed as on one hand the enemy and on the other hand as subdued by the feminists.