JUDITH

JUDITH – a feministic media critic magazine The aim of this study is to investigate how the family has been portrayed since the end of the 1960’s until today in the Swedish parenting magazine Vi Föräldrar. Our questions are: 1. How is the family and the role of parents portrayed in Vi Föräldrar throughout the years of publication (1968-2009?) 2. Whar causes this portrayal? 3. What are the consequences of this portrayal? Method We have used a qualitative text analysis to analyse 69 articles in nine issues of Vi Föräldrar between 1968 and 2009. We have also interviewed two chief editors (former and current) of Vi Föräldrar, readers of the magazine as well as researchers in various relevant fields e.g. gender and media studies.