skribent? journalist? krönikör? fashionista? skjutjärnsreporter? bloggare? betraktare? granskare? stylist? researcher? redaktör? novellist? författare? … eller något annat? The purpose of this magazine is to discuss the concepts of journalism and what makes a journalist, with fashion blogs as a case study. By comparing the content of fashion blogs with the definition of what journalism is, we want to see whether the texts and images can be descibed as journalistic or not. We also want to find out what fashion bloggers consider themselves to be, and what people in the Swedish media sphere thinks of them.