”ID:girl” A look at the effects that teen magazines may (or may not) have upon young girls creation of their selves. Why? Our purpose with this project was to investigate the contents of three Swedish popular magazines (FRIDA, OKEJ & VeckoRevyn) for young girls (7th – 9th grade) We wanted to know: the content and what values it distributes? how, if at all, it has changed from 1990 until 2010? what effect does the content have upon young girls creation of their identities? what do the readers think of the magazines?