Om redaktionen själv får välja
en kvantitativ innehållsanalys i vad redaktionerna på fyra svenska tidningar väljer att dela i sociala medier
Due to the increasing popularity of social media, newspapers nowadays have competition from the audience. Ordinary people can write and publish news and opinions easier than ever before. We wanted to find out what four major newspapers in Sweden have chosen to share on their social media accounts on Facebook and Twitter. In this study, we have compared what the four newspapers have shared on the last week of October from the year of 2010 to this year, 2015. We decided to compare Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet. Prior to the beginning of the study we had made the presumption that opinion journalism has become more and more common over the years. We decided to do a quantitative text analysis, thus we coded all of the newspapers’ shared material according to different variables. After finishing the coding, we made different crosstabs to compare these different variables. We made some discoveries. As we presumed, opinion journalism has increased, but in different ways, depending on the newspaper. Aftonbladet and Expressen shares more columns on social media than ever before. Dagens Nyheter on the other hand, shares a lot more editorial pages. We also found out that all of the newspapers are profiling their journalists more now than ever.