Män på läktaren, kvinnor på balkongen

Subject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication, (JMG) Gothenburg University
Term: Fall 2016
Supervisor: Gabriella Sandstig
Purpose: Our purpose is to examine the gender representation amongst employees within written media and how editors and journalists from three large news papers relate to the subject. Our research study is meant to work as a complement to previous research, while explaining why there still is inequality within written media and its different genres.
Method: Qualitative content analysis
Results: We found that there is a perceived inequality amongst employees by gender representation within written media. The respondents state that the demands that are put on them differentiate from what is expected from their colleagues of the opposite sex. It also became visible that the traditions regarding masculinity and femininity still have an impact on what kind of journalistic field female and male journalists tend to opt for.
Key words: Homosociality, masculinity, management theory, Billing, könsmärkning, hegemony