Är Forsberg alltid en bättre nyhet än Seger?

Aim of thesis: The purpose of this study is to examine how equal Swedish sports journalism was during the summer of 2021, focusing especially on football. By examining the reporting of the Swedish national teams and their participation during the Olympic Games in Tokyo 2021 and the European Football Championship 2021 in the Swedish printed press. This is to see whether the reporting differentiates between the male and female teams, the day of and the day after each group game and each team’s last game in the championships.

Theoretical framework: Media logic and gender theory.

Methods(s): A quantitative method analysing five newspapers (Aftonbladet, Expressen, Dagens Nyheter,
Göteborgs-Posten and Sydsvenskan) and their reporting of the Swedish national teams during
the championships.

Results: The result is interpreted by analysing the collected data of 314 articles from five newspapers.
The study showed differences between the teams, especially through the amount of articles written about each team. 114 articles were about the female national team and 200 about the male national team. Other differences were the kind of articles that were written about the championships, more amounts of reportages, commentary and grades were written about the European Championship than about the Olympic Games. There was a substantial amount more women writing about the Olympic Games than about the European Championship. Although, more men wrote about the championships in total. The male journalists wrote more chronicles and reportages and the female journalists let more female news subjects
speak in the articles.