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En kvalitativ tolkande receptionsstudie över hur en tilltänkt publik uppfattar Instagraminlägg som blivit anmälda för felaktig reklam
Purpose: Our purpose is to find out how an audience perceives Instagram posts from influencers that have been reported for improper advertising.
Method: A qualitative research receptions study.
Procedure: A focus group interview that was transcribed and analyzed with mainly Stuart Hall’s Encoding/decoding model.
Results: After analyzing the discussion from our focus group we found out that there is a noticeable difference in the way the audience perceives a photo, compared to a post in its entirety with picture and text combined. That may come into account on whether an audience interpreters an Instagram post as advertising or not.