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This is a master study that are achieved by a quantitative content analysis of two Swedish newspapers, Aftonbladet (tabloid), Jönköping-Posten (broadsheet). In order to examine how or if the editorial content is influenced by tabloidization tendencies over time. (from 1950 to 1990). After researching former studies on the subject, this master’s study uses tabloid theory that included Range, Form and Style, a concept from the authors Shelly McLachlan and Peter Golding. The conclusion of the master’s study are that tabloidization tendencies exist and expand in the editorial content of the two newspapers between 1950 and 1990, before the major industry crisis occurred which forced several newspapers to change formats from broadsheet to tabloid. The study shows that the tabloid tendencies are higher in Aftonbladet (tabloid) then Jönköpings-Posten (broadsheet). However over time you can see how the tabloid tendencies spread in both of the newspapers.

Mikael Gustafsson
MKV, Masteruppsats , vt14
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