The aim of this study is to examine how journalists in public service relate to objectivity and neutrality in their private social media. With respect to the requirements from the organization that the journalists should see themselves as a part of the organization and always try to maintain its credibility. We choose this theme primarily because the relevance of the subject. Social media is growing fast and there is a fine line between being personal and transparent and at the same time maintain the credibility of the organization by being objective and neutral. For journalists it can be a struggle to preserve a good balance between these requirements. We start our analysis primarily in theories about the ideal of objectivity and the social- and work identity. Out of these theories and our framing of the question we formed a survey that we sent to journalists at the six biggest Sveriges Radio and Sveriges Television newsrooms in Sweden. Our results show that the journalists tend to keep up with the ideal of objectivity and neutrality of the profession not only in duty, but also in their private life in social media. Partly because of the strict policies that public service have formulated for the journalists to follow and partly because of the results of our survey.

The purpose of this study is to investigate the shares of original material compared with the shares of rewrites and agency material in the Swedish printed national daily press. We want to see how it differs today from 20 years ago. We did this to see whether or not the shares of rewrites and news agency materials have increased over time. In addition to this the study examines what kind of materials are rewritten and bought from news agencies. Through a quantitative content analysis we have examined two trendsetting Swedish newspapers, Aftonbladet and Dagens Nyheter. We have examined a synthetic week for each of the two newspapers from both 1995 and 2015 and analyzed a total of 1646 news articles. Through our study we came, among other things, to the conclusions that the proportion of original material for the entire group is 55 percent today, which is the same level as in 1995. However, the composition of the material that isn’t produced by the newspapers own editorial staff has changed. The proportion of rewrites for the whole group has doubled from 6 to 12 percent, while the amount of news agency materials have dropped from 39 to 33 percent. We then proceeded with examining and comparing the evening and the morning newspapers and the differences then became more remarkable. The changes in general have become more prominent in Sweden’s leading tabloid, Aftonbladet, where the proportion of the internal news output has increased slightly. The most dramatic change, however, is regarding the proportion of rewrites that has more than doubled since 1995. These increases have occurred at the expense of material from news agencies. In Dagens Nyheter, Sweden’s largest morning newspaper, the trend has been slightly different. Here we have seen a constant amount of rewrites, but an increase of the material from news agencies at the expense of their internal news output. In this essays concluding part we use theories regarding tabloidization, digitalization and news evaluation to attempt to explain the changes we have identified.

In our study, we have examined the presentation of gender in the Swedish programs Modellpojkar and Modellflickor. Reality documentary programs about swedish models, produced for Swedish Public Service. Our theoretical point of departure was gender theory found in the literature by Anja Hirdman and Raewyn Connell. They presented the term gender as a non-biological take on how we as men and women are expected to act in different situations in life. We have also compared the material with Maria Nikolajeva’s theories about stereotypes and other research material regarding gender presentation in media and commercials in general. We approached the material using qualitative method. To increase empirical validity we used both a textual analysis and a semiotical analysis. The textual analysis was used to examine the dialogue and how the models spoke about their private life, profession and body ideal et cetera. The semiotical analysis was used when watching five photo sessions in order to discover gender presentation in a visual context. The result showed us that gender is reproduced in terms of body ideal much due to current demands in model industry. At the same time, the boundaries of gender roles are somewhat being modified

This paper examines the media image of the Roma people, through the use of a quantitative content analysis. The analysis examines headlines and sub-headlines that contain the terms ”roma”, ”gypsy” or ”EU-migrants” (in swedish) and other grammatical forms of those words. The study was performed in a programme called SPSS, where I could choose different variables (which I called categories) that would describe the different headlines. It was possible to choose multiple categories for each headline and for each headline, those categories that best described the headline were chosen. The result of the study showed the overall portrayal of the Roma people in the two newspapers Dagens Nyheter and Aftonbladet, differences between the two newspapers, differences over time and how the use of the different terms looked like. The categories were ”demanding/complaining/mentally violated (roma)”, ”exotification”, ”poverty/misery”, ”racism”, ”discrimination”, ”everyday/common news”, problematic (roma), culture, vulnerable (roma), genocide, ”those people (we and the others)”, ”prejudice”, ”sensation”, ”roma that is given something”, good for the society (roma), ”feel good”, ”the roma registry”, ”begging”, ”deportation” and ”not clear”. The study and the analysis were based on the theories that are the base of this paper, with the power of the stereotypes, post colonialism, agenda setting and framing serving as the most important theories. The result of the analysis showed that the Roma people are mostly being portrayed in negative contexts, are being stereotyped or exotified, There is a difference over time, where exotification and ”we and the others” become less common the closer you get to present time. The coverage of vulnerable Roma, racism and discrimination rise to the roof the closer you get to present time. Not only the negative contexts become more common, but the Roma people are also being mentioned more in articles about common, everyday topics – where they are not only representatives of the Roma people as a group and where their actions are not made in to sensational things. The differences between the two papers are not exceptionally big, but in those areas where you can see a difference, it’s clear that Aftonbladet prioritises those news that are interesting from a market point of view, while Dagens Nyheter focuses more on what is important according to the norm.