Swedish sports journalism are often criticized of giving too much attention to teams from big cities in general, and particularly to teams from Stockholm. It´s also a given in sports journalism that a good performance, like a victory in an import game, should result in some media attention. But what happens when these two criteria is opposed against each other? What is most important according to Swedish sports writers; the team from the big city or the winning team? We made a quantitative content analysis on the last ten seasons, 2005 – 2014, of the top Swedish football league, Allsvenskan. But our interest was not to examine every match; our analysis is based on every match where the big city team has lost to a smaller team. During these ten seasons 241 games were played where a smaller team wins against a big city team. We have studied Aftonbladets main article from all these games and, with help from certain theoretical tools, been deciding which team has got the main role in the article. We have been studying the headlines of the articles and which team that it is mainly referring to. Adding to this we’ve also been studying who is quoted in the entrance of the article. We have been analyzing the article picture to decide which team has the main role in it. We have also decided if the article is about one specific person or about the team. By comparing our results with older studies we can say that Aftonbladet gives losing big city teams much more attention than other losing teams. Almost more than half of the headlines focuses on the losing big city team. That number should be put in comparison to older studies saying that Aftonbladet focuses on the winning team in 79 per cent of the main articles. It seems that Aftonbladet thinks it´s at least as important to be a big city club as it is to win the game. We can also show that it´s more common that an article has a one-person-angle when it´s focused on the winning smaller team. It seems that a smaller team depends more on having big name players in their squad to get attention than big city teams have. Being located close to Aftonbladets office in Stockholm is a factor that seems to be important if you are a smaller team and wants attention. The teams that have the toughest time to get attention are located far from Stockholm. They have quite the same results during the last ten seasons as many teams closer to Stockholm but doesn´t get close to the same amount of attention. We can also show that a team that has been successful over a certain amount of time has a better chance of getting media attention, regardless where in Sweden they are located. It seems though that the smaller team has to have been successful in the later years. It doesn´t seem to be enough to have won the league two times in the last 20 years to get attention.

In this study we have looked at medias portrayal of Margot Wallström with the ambition to explore how female polititicans are portrayed in Swedish media. We have done this by a critical discourse analysis on articles from the two biggest daily- and evening papers in Sweden, with a total of 16 articles. We have stood upon the theoretical foundation consisting of gender research, media effects research and discourse research. The gender research has given us explanations and manifestations of the difference between the media portrayal of men and women. The research on media effects has been our way to firmly establish the relevance of our study in a societal perspective. And lastly, the research on discourses has given us the understanding and the tools to go through with our study. To ascertain how gender is portrayed, in the portrayal of Margot Wallström in Swedish media, we developed three analytic themes to apply on our material. Those themes are The Mans Favorite, which focuses on Margot Wallströms private and professional relationships, The Female Self-Thinker, which focuses on her role as a politician, and Politician and Mother, which focuses on her role as a mother. We found that Margot Wallström through her career as a politician has travelled from the role as a mother to the role of a politician. Her family and the matters of her private life has been all over the Swedish press over the years, and her personality has been a big part of the description of her as a politician. Although she is not explicitly mentiones as a female politician more than a few times, she is indeed seen as a woman in politics.

The purpose of this paper is to evaluate the work situation for temporary workers within the field of journalism. During the past decade, influential external forces such as commercialization, new technologies and increased competition have brought great changes within the industry. As a result, employers value flexibility of manpower, not least to reduce cost, where the flexible employee is usually leased by the media company from a manpower company. Today it is a normal practice with manpower companies and this way of hourly paid form of employment. Although the temporary worker can sometimes benefit from this kind of employment, there are also significant setbacks like job insecurity. The insecurity has an impact on leased journalists to work under deficient conditions with incapability to plan their free-time, lower wages compared to permanent employees, lack of competence development. Additionally, the leased journalists are more likely to fail in their social relations at job. Hence, factors like abovementioned causes stress and may affect the employee’s psychological wellbeing negatively. As a consequence, the quality of work produced by future increasingly leased journalists may be negatively impacted, which can have effects of the democracy. Job insecurity is a complex phenomena to measure, however by identifying four main themes this study seeks to provide a pervasive picture on job insecurity for leased journalists. The themes were investigated through the method of conversation analysis, resulting in six semi-structured interviews with temporary workers from staffing companies. The material was then transcribed and interpreted hermeneutically. This study finds a correlation between shorter assignments and stress. The leased journalists are more prone to feel stressed when they are changing work with short intervals of time. Hence, this study contributes to recent research within the same field and consolidates the drawbacks for leased employees.

Authors: Jessica Johansson & Sofia Kristiansen Title: And the winner is… Level: Bachelor of Journalism Location: University of Gothenburg Language: Swedish Number of pages: (34) In this study the winners of Sweden’s most prestigious journalism award Stora journalistpriset are characterized in the search for the dominant award winner. To find the dominant award winner we used a quantitative method, where we gathered information about the previous winners between the years of 1966-2014. Gender, age at the time of the award, whether they won individually or in groups, their employer at the time of the award, subject of the winning material and where it was first published, were the variables. A total of 268 award winners were characterized from these variables and a statistic analysis were made. The statistic analysis showed that there has been a dominant group among the award winners. Between the years of 1966-2014 the typical award winner was a man between 31-40 years old, who worked individually for public service. The winning material was mainly published in the printed press. The award was handed out mainly for ones journalistic attributes. Although in the more recent years the dominant group is losing ground. It is now insignificant what gender the journalists have, if they work individually or in a group and in what form their material is published. Their age however is unchanged, it is still the journalists in the ages of 31-40 who exceedingly wins the awards. The subject of the winning material differs whether you are male or female. Females tend to be awarded for subjects coded as gender-neutral, such as their journalistic attributes, environment, internet-related, creation/restruction of media and other. Males however went from being awarded for gender-neutral subjects to being awarded for traditionally male subjects, such as politics, crime, war, catastrophe and accidents, economics, sports, science, technology and work. The employer matters for the journalists working in broadcasting media and in printed press. For a higher chance of winning the journalists working in broadcasting media should be employed by public service. For the journalists in printed press it is highly likely to win if they are employed by Bonnier.

This study aims to map out the degree of mediatization present in the communication between Swedish public service journalists and politicians in the 2014 election campaign. In doing so we chose to look at the presence of media logic in their communication with each other. Specifically, we have used the pre-election interviews with the party leaders from Sweden’s two biggest parties. Furthermore, we have chosen to focus on Sveriges Radio, the Swedish public service radio company. Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channels P1 and P3, the first having a somewhat more ”serious” profile, focused on producing quality news and other journalistic products, while P3 is leaning towards a younger audience and describes its own work as ”soft, humorous and important radio”, mixed with music and other forms of entertainment. Both channels produced interviews with the party leaders, which then became our objects of study. The study is based on a quantitive content analysis method. Based on earlier academic studies and theory, we chosen a certain numbers of possible indicators of media logic, hoping to make visible the degree of mediatization, and the difference between the two channels. One of the indicators that we chose to focus on was the accomodation between the topics of discussion within the interview and the topics prioritized in the election manifestos of the parties. In doing so, we of course had to study the manifestos as well, which resulted in a separate quantitive content analysis, which we later compared to that of the interviews. The results of the study showed that a certain presence of media logic and indicated that the party logic was less present in both radio channels. Comparing the two radio channels and their programs, our indicators showed a tendency in P3 leaning more towards media logic, than we did in P1. It shall be noted that these results could be interpreted in other ways. The interpretation made by us is thus based solely on the earlier academic studies that we have managed to find.

Title: ”I kolonialismens fotspår” Author: Erik Holm Subject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) Gothenburg University Supervisor: Jan Strid, JMG, Gothenburg University Pages/words: 26 pages/10 332 words Purpose: The purpose was to examine how independent the South China Morning Post reports on issues, particularly during the 2014 protests, if they are influenced by the western media or mainland China, to what degree censorship occurs and if their opinions reflect the opinions of the Hong Kong citizens. Method: Argument analysis and motive analysis Procedure: 24 articles from the period 26/9-­10/10 was analyzed and sorted by what side they were argumenting in favor of and the nature of the arguments. The arguments were also analyzed further to differentiate words that meant different things in specific situations. Results: The thesis showed that, compared to western and Chinese media, the Hong Kong press reports rather equal for both sides of the reform argument and does a big effort to keep it that way, inviting guest writers. The fact that more writers are writing in favor of the reform, even though the Hong Kong citizens generally are pro-­democracy, is explained by the nature of the arguments. The writers’ arguments are often economic-­oriented. The older generation generally priorities the economic growth, a remaining value from the days of colonialization. So in a way the newspaper’s articles does reflect the majority of the older generation of Hong Kong. At the same time a few factors indicates some kind of censorship, like an article against democracy without an author and less articles criticizing the Chinese government, than before the demonstration and the presence of foreign media.