Kategoriarkiv: Masteruppsats

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”The medium is the message”

Titel: ”The medium is the message” – en studie om vilka funktioner sociala medier fyller i användares liv
Författare: Isabell Janzon
Kurs: Examensarbete i medie-­ och kommunikationsvetenskap (30p)
Institutionen för journalistik, medier och kommunikation.
Göteborgs universitet
Kurskod: MK2502
Termin: Vårterminen 2016
Handledare: Malin Sveningsson
Antal ord: 24938
Antal sidor: 89 inklusive bilaga och referenser
Syfte: Studiens syfte är att undersöka vilken funktion som olika sociala medier* fyller i användares liv. Används olika sociala medier* till olika ändamål och i så fall; på vilket sätt och varför?
Metod: Kvalitativa intervjuer
Material: Intervjuer med 9 respondenter
Huvudresultat: Studiens resultat har visat att olika sociala medier fyller olika funktioner för användare och dessa funktioner presenteras specifikt utifrån en typologi. Resultatet visar även att
de sociala mediernas olika egenskaper får påverkan för hur de används där faktorer som sociala konventioner som utvecklats på
de olika sociala medierna samt tekniska aspekter som upplevda algoritmer och ett kronologiskt nyhetsflöde visat sig få särskild betydelse.
Keywords: Sociala medier, sociala nätverkssajter, olika sociala medier, användarkultur, algoritmer, nyhetsflöde.

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ATT TALA MEDIERNAS SPRÅK

Abstract
Uppsats/Examensarbete: 30 hp
Program och/eller kurs: Examensarbete i medie- och kommunikationsvetenskap
Nivå: Avancerad nivå
Termin/år: Vt 2016
Handledare: Nicklas Håkansson
Kursansvarig: Malin Svensson
Sidantal: 73
Antal ord: 27 063
Nyckelord: Medialisering, medielogik, politisk kommunikation.
Syfte: Att undersöka vilka tecken på anpassning till medielogik som förekommer i politiska debatter samt om det finns skillnader i hur olika partier förhåller sig till mediernas logik i sin kommunikation.
Teori: Medialisering, medielogik.
Metod: Kvalitativ textanalys.
Material: Politiska debatter från Agenda under våren 2016.
Resultat:
Det finns många inslag i debatterna som följer medielogiken och kan ses som en anpassning till den på medveten eller till viss del på omedveten nivå utifrån de fyra faserna av medialisering. Dessa förekommer i olika grad och uttrycks på olika vis. Det finns vissa skillnader mellan hur politiker använder sig av medielogiken som kan ses i förhållande till dynamiken mellan partierna. De uttrycks oftast utifrån vilka partier som samarbetar och om de befinner sig i maktposition eller ej. Partierna har dock mer gemensamt när det kommer till anpassning till medielogiken än vad som skiljer dem åt. Skillnaderna antas snarare bero mer på maktförhållandena mellan partierna än olika strategier, även om det finns vissa inslag som ”paketering” av kommunikationen i form av namn på förslag och begrepp som förekommer oftare inom Allianssamarbetet än inom regeringen eller övriga oppositionspartier.

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FOLLOW YOUR INSTINCTS!

Titel: Follow your instincts! – en studie där utbildning i nyhetsvärdering analyseras
utifrån normativa demokratimodeller
Författare: Amanda Waldenström
Program och/eller kurs: Examensarbete i medie- och kommunikationsvetenskap (30
hp) Institutionen för journalistik, medier och kommunikation, Göteborgs universitet
Termin/år: Vt-16
Handledare: Nicklas Håkansson
Kursansvarig: Malin Sveningsson
Antal ord/sidor: 30368/98
Syfte: Att kartlägga hur journalistutbildningarna presenterar begreppet nyhetsvärdering
samt journalistikens relation till begreppet demokrati för sina studenter. Detta för att
vidare söka svar på vilken demokratisyn som journalistutbildningarna därmed ger
uttryck för.
Metod: Tematisk innehållsanalys
Material: Kurs- och utbildningsplaner för journalistutbildningar med kandidatexamen
samt kurslitteratur och föreläsningar i urval.
Huvudsakligt resultat: Journalistutbildningarna utbildar studenterna i att
nyhetsvärdera så som journalister gör i praktiken och presenterar för studenterna att de
kan använda sin magkänsla för att göra detsamma. Journalistutbildningarnas
presentation av nyhetsvärdering indikerar en nyhetsvärdering som ger publikstyrd
information, vilket i sig är ett uttryck för demokratisynen procedurdemokrati.
Nyckelord: nyhetsvärdering, demokrati, journalistutbildning, professionalisering, tyst
kunskap, socialisering

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Spela ni, så tittar vi

Title You play, we’ll watch – a study about e-sport consumption and community Author Simon Karlsson Semester Spring 2012 Tutor Malin Sveningsson Number of pages 67 (1 appendix) Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails. Method Qualitative methods: interviews and participant observations. Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals. Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers. This proved also to enhance the affective need. Cognitive: better understanding of the game, which then later can be used while playing to enhance ones rank within the ladder. Tension release: to relax from a stressful day. E-sport consumption is preferably done with friends. This consumption with others also leads to a sense of belonging and identity. Outsiders might have a negative opinion about e-sports which also binds the consumers closer together and forms a subculture.

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Läsarkommentarer

Title (swedish): Läsarkommentarer: Tillgänglighet och nyttjande i lokal dagspress på nätet Title (english): User comments: Availability and Utilization in Online News Affiliated with Local Daily Press Author: Susanne Almgren Supervisor: Mats Ekström Constituent: Dagspresskollegiet (Annika Bergström/Ingela Wadbring) Course: Term Paper in Media and Communication Studies Term: Spring Term 2012 Pages/word count: 91 pages / 38 334 words Objective: To examine the users availability to the user comment feature and how the users utilizes the user comment feature in the context of an online news site affiliated with local daily press. Method: Mixed methods approach, content analysis and discourse analysis Main result: In this context, three out of four news stories (76.5 percent) has been allocated with the user comments feature. The highest availability to the user comment feature was found in news themes covering sports and entertainment, followed by financial news. News stories lacking the user comment feature were mainly found in news themes concerning crimes and accidents. The user comment frequencies are not normally distributed along news stories. On the contrary, 62 percent of the news stories did not get any user comments at all. The other news stories received user comments varying between one and 135. The user comments were highly oriented towards news stories covering the close proximity physical space, both its ordinary changing processes and issues of insecurity. Another news theme that received a high degree of user comments was connected to news stories covering politics in general. After that, the most commented news themes covered issues of health care and education. The news stories selected for the discourse analysis were chosen out of the most commented news stories. They shared the following characteristics: the voices heard in the news stories represented organizational or institutional voices, for example politicians, national union representatives, regional sport association spokesmen and the police. The users added an array of new discourses not represented by the news, by expanding the meaning of the news events in several ways.

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Non-conscious Attitudes

Title: Non-conscious Attitudes – a study of young people’s attitudes towards product placement Author: Sissel Hedqvist Course: Term Paper in Media- and Communications Studies Term: Spring Term 2012 Supervisor: Marie Grusell Word count: 23 334 Objective: to find out young people in Sweden’s attitudes towards product placement in film and television series Method: Qualitative in-depth interviews Main result: The research shows that product placement is not a subject that is in the forefront of the respondents’ mind. They are aware of its existence but do not give it much thought, nor is it a subject that they discuss at length with anybody. However, they do see product placement as a necessary tool for the promotion of brands and products. They believe that it is a preferable method compared to traditional advertising, in particular television advertising in some instances. This is mainly the case for products or brands that the respondents have a personal relationship with. The brands that they have a relationship with are also the ones that are most frequently noticed by the respondents. Having said that, the product placement needs to be well integrated into the storyline in order for it to be seen as a positive way of promotion. It will have the opposite effect if the product placement is too noticeable.

Terror 2.0

Abstract Title: Terrorism 2.0 – A study on the terror attack in Stockholm 2010 Author: Jiwar Roshan Tutor: Tomas Andersson Odén Course: Master thesis in Science of Media Communication, Department of Journalism and Mass Communication, University of Gothenburg Word count: 24 808 Key words: Terrorism, Islamism, context, media, police. Main results: The study has shown that Islamic terrorism in a Swedish context is strongly influenced by the international context on the subject and also the 9/11 attacks. The suicide bomber embodies Islamic terrorism by his act and therefore the communication on him and the terror attack in itself is powerfully linked. Both these facts are central in the context patterns when the event is communicated by Swedish media. The reporting and the communication in a Swedish context are not based on racism, though the study can show patterns of polarization between “Us and Them”. The communication on the terror attack in a Swedish context also reflects many internal issues on the subject, both the historical ones and the contemporary ones.

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White Supremacy

Title White Supremacy – A study of Racial Representation in Brazilian Television News Media Author Malin Håkansson Teles Course Master Thesis in Media- and Communication Studies, Department of Journalism and Communication, University of Gothenburg Semester Spring semester of 2013 Tutor Malin Sveningson Number of pages 58 Purpose To examine how different races are represented in the television news program Jornal Nacional Method Quantitative content analysis and qualitative content analysis Material 52 episodes (one per week) of the Brazilian television news program Jornal Nacional, between 05.04.2012 and 01.04.2013. Main results Whites are gravely overrepresented as a race, while Browns are underrepresented and Blacks are marginally underrepresented (compared to the real population). Asians and Indigenous have statistically uncertain results. Whites tend to be represented in contexts and roles associated with power. Blacks and Browns however, tend to be represented in contexts and roles not associated with power. We can also note that certain roles appear to have a stronger connection to Offenders are associated with Browns and Blacks while Law Defenders are associated with Whites.

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Kommunikation i forskarbloggar

Title (Swedish) Kommunikation i forskarbloggar – En motivationsstudie bland forskare vid Göteborgs universitet Title (English) Communication in research blogs – A motivational study among researchers at the University of Gothenburg Author Maike Mohlin Tutor Annika Bergström Constituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet) Course Master thesis in media and communications at the institution for journalism, media and communication at the University of Gothenburg Term Spring 2013 Pages/ word count 77/ 32211 words Objective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcher Method Exploratory analysis of qualitative, semi-structured interviews Material Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012 Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. Also the blog is used in several ways as a tool in the researchers’ daily work. Despite the fact that there are disadvantages with blogging, the researchers in the study find that it brings along far more advantages than disadvantages, which is why they keep blogging.

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Den användarskapade elden

Title The User Created Fire – Risks and Opportunities with Crisis Communication in Social Network Sites Author Charbel Sader Course Master Thesis in Media‐ and Communication Studies, Department of Journalism and Communication, University of Gothenburg Semester Spring semester of 2013 Tutor Nicklas Håkansson Number of pages 75 Purpose To find a deeper understanding of the digital media’s role in Swedish society in relation to crisis communication. Method Qualitative approach using focus group interviews Material Semi structured focus group interviews with a total of 18 participants in five groups. The focus group sessions were made during February, March and April 2012. Main results The main findings in this study are that users expect the communication flow in social network sites (SNS) during a crisis is to be a shortcut to information without a detour through organizations or traditional media. Although we find personal gratification, like interpersonal communication, quick information and sharing feelings and experience with others by using SNS during a crisis, users also tend to be hesitant about the credibility of the shared information. Alongside the user created content, we look to professional media experts and organizations as a guarantee for the veracity of the shared information. Users are at the same time increasingly disappointed when mainstream media in several cases has used social network sites as the main source for their news about various crisis situations conveying false images and rumors rather than facts.