Författararkiv: Daniel Mårtensson

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Att stå i medias fokus

The aim of this thesis is to find out whether increased media attention in relation to the covid19 pandemic of 2020 has any effects on the staff of intensive care units in Sweden. And if it
in any way shapes the professional identity of the healthcare workers at the units.

While healthcare always appears high on the daily agenda of most news media, the intensive
care unit barely ever takes part in that attention. However, during the covid-19 pandemic, the
intensive care units started to flourish on the front pages on a daily basis due to the high
amount of patients that the virus generated.

For this study, the main theoretical framework used is professional identity, specifically
Lipsky’s theory on street-level bureaucrats, as we found this theory most fitting for defining
intensive care unit workers and their identities.
For researching the newfound attention we used the agenda-setting theory created by Maxwell McCombs and Donald Shaw. News evaluation, as described by Jesper Strömbäck, as well as the theory of news framing as described by a variety of writers.

The study was conducted by deep and ingoing interviews with nurses, doctors and assistant
nurses working in an intensive care unit with patients afflicted by covid-19 during the
pandemic of 2020.

By carefully analyzing our interviewees experience of media and their own profession, we
tried to figure out whether or not their professional identities were changed or affected.

While most of our subjects did notice the increase in media attention, and all of them had different views and opinions on what it meant for them, none of the interviewees found that it had any direct impact on their professional identity or their work as a healthcare worker.

We discovered this to be because of the stable foundation of which the medical workers
professional identity is built from.

However, a few of the interviewees expressed that if the press were to put the intensive care
unit and the people who work there in a bad way, there is a risk that it could have an impact
on their professional identity.

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Den obrydda generationen?

During the Covid-19 pandemic in Sweden, the younger generation has been portrayed by the
media as an unconcerned group that doesn’t follow the Covid-19 restrictions issued by the
Public Health Agency of Sweden and the Swedish government. In our study, we wanted to
look into if and how the pandemic has had an impact on the youths news habits and choice of
news sources. We also asked ourselves the question if their degree of news consumption has
had an impact on the youths perception of the Covid-19 virus and the pandemic.
The research questions we want to answer in our study are the following:

1. Has the pandemic affected the youths news habits regarding:
a. Their news consumption?
b. Their choice of news sources?
2. Has the youths degree of news consumption had an impact on their perception
of the pandemic?

The theoretical framework used in our study consists of the theory of uses and gratification, the theory of sensemaking, the theory of different media users during an ongoing crisis, the theory of news find me-perception and the theoretical idea of news seekers and news avoiders. To answer our research questions we used the method of qualitative interviews, where we interviewed 16 interviewees of the ages 16-25 years old. Our result shows that the
youths news habits and their choice of news sources has been affected by the pandemic. However, we found no convincing evidence of the youths’ perception of the pandemic being affected by their degree of news consumption.

This study makes no claim of generalization. The results are to be viewed as examples of
young people’s opinions and thoughts on the subject, to give a deeper understanding of media
habits during the pandemic.

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Inget strösslande med namnpubliceringar

Title: “Inget strösslande med namnpubliceringar” – En kvalitativ intervjustudie av sportredaktioners etiska förhållningssätt kring namnpublicering av dömda idrottare.

Subject: Undergraduate research paper in journalism studies, Department of journalism, media and communication (JMG), University of Gothenburg.

Purpose: The main purpose of this study is to examine Swedish sports editorial offices’
ethical approach to the publication of names of convicted athletes.

Method: Qualitative in-depth interviews with four Swedish heads of sports, representing four
different newspapers.

Procedure: We have interviewed four heads of sports, representing the sports editorial
offices of four different Swedish newspapers, and transcribed and analyzed them based on
theories about media ethics, news values and intermedia agenda setting.

Results: The Swedish sports editorial offices have a restrictive ethical approach to the publication of names of convicted athletes. The editors emphasize showing consideration to the sanctity of private life. Why an athlete’s name could be published when convicted with crime is partly because of its informal power as a role model.

The results show a structured way of working with these questions. It is a complex subject
and therefore the sports editorial offices also work to prevent unethical publications and
improve their ethical way of working.
Regarding the differences between morning- and evening press, they both have a fairly
equivalent approach to these questions, only finding Dagens Nyheter being a bit more
restrained in one or two questions.

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Misstänksamhet och Trump-feber

The covid-19 pandemic has affected the whole world in different ways and each country has had a unique approach towards the crisis. Russia and the United States are both powerful nations that regularly appear in the Swedish media coverage. But how does the Swedish news reflect the current situation in Russia and the United States? In this thesis we have
comparatively examined the two biggest Swedish newspapers; Aftonbladet and Dagens Nyheter of the basis of this issue.

Our purpose is to look deeper into the media coverage and to see which images are
reproduced of the two countries. We also want to see if there are any differences between the
countries and how they are presented. The question we wanted to ask ourselves whilst doing
this is “what picture is given by Trump and the US during the Corona pandemic?” And the same thing but about Putin and Russia. We also asked ourselves “Does the image produced by the media coverage indicate any differences between the countries and if so, then how?” The theories we are using to examine this are above all the Theory of Framing, media logic and journalism during crises.

There are two methods used in this thesis, one quantitative method and one qualitative method. The quantitative method is used to see the media coverage in a bigger perspective, how much is reported in general from the both countries? Also as a pilot study to guide us through the qualitative method. During the qualitative text analysis we have looked deeper into the texts to understand the explicit and implicit meanings of the news articles.

The main findings in this study is that there is an existing negative picture of the news from
both countries. They are looked at in different ways, but there is still a framing done to
mediate a negative picture. Donald Trump receives a lot of criticism towards him as a person,
while Vladimir Putin is represented within a bigger picture of the whole political system of
Russia that receives criticism from its inhabitants. Trump is the main focus in the articles that
we’ve studied and Putin has a more anonymous approach. The differences can be summarized
to the focus on Donald Trump’s actions versus the abstraction of the Russian state.

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Så kallade ”klimatförändringar”

There is a growing interest and understanding of the global climate crisis and the effect that it has on
the world. Through this growing interest, there has correspondingly been an increased amount of
attention that the climate question has been given in media. The purpose of the study is to research
how the journalism of climate change is portrayed in the alternative online newspapers Fria Tider and
Samhällsnytt. Both of these news sources have a right-wing nationalistic context. Through previous
research, it is known that there is a strong correlation between right wing nationalism and denying the concept of climate change. The theoretical points that we have decided to base our analysis on are logic within media, the deign theory and the ideologically critical perspectives. By using these, we will get a better understanding of the research that we acquire.

We decided to divide the research into three parts. The first phase, the mapping phase, gave us
answers to our quantitative research question. Within this stage, we wanted to find out to what extent Fria Tider and Samhällsnytt respond and report to climate change. In the second phase, the qualitative phase, we were able to obtain articles concerning climate change. We then analysed these extensively through a critical discourse study. In the third and last phase, the deepening phase, we researched the most prominent parts to see if the same details and elements were apparent in previously published articles. From here we analysed using the same three factors: diction, favoritism and imagery.

The study shows, in the mapping phase, that climate issues are a low priority, making up around just
one percent of the total articles published on both sites under the span of a three-month period. The
selection of articles presented on the issue, followed by the critical discourse analysis, showed that the articles in fact had very little to do with actual climate change. Instead, the articles in Samhällsnytt often gave way to criticism towards renewable energy while the articles in Fria Tider focused on the actions of activists and politicians or new rules and legislations, often with a significant focus on the opposing voices.

The second phase of the research showed remarkable language details, especially with the use of
quotation marks, questioning terms about climate change and displaying an unserious view of the
people associated with the issue. People with a critical voice towards climate activists or politicians implementing climate regulations were given a lot of space in both media. Images were used in the articles to portray Greta Thunberg in an unprofessional manner. The research also showed that in most articles, critical voices towards people fighting for climate action were prioritized.

The third phase confirmed our previous research. However, just as in the second phase, images in
Samhällsnytt were used in an objective manner. Unprofessional images of Greta Thunberg were less
frequent in the third phase.

Our study concludes that both Fria Tider and Samhällsnytt are skeptical to climate change being
caused by human activity and about acknowledging the concept of a climate crisis.

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All makt åt Tegnell, vår statsepidemiolog

The purpose of this study is to investigate the media construction of the State Epidemiologist Anders Tegnell in Aftonbladet and Dagens Nyheter. The aim is to see if there is a pattern in how frequently he appears in the corona reporting, which roles he has been assigned and if they have changed from week 10 to week 48. Furthermore, the study aims to see if there is a difference in the media construction of Anders Tegnell between the newspapers Aftonbladet and Dagens Nyheter.

This has been achieved by performing a combined quantitative content analysis and qualitative text analysis. The first part of the study was carried out by collecting 990 articles from Mediearkivet Retriever to see how frequently he appeared over the chosen period of time. Moreover, we determined a number of criteria and through them we ended up with 99 articles which we analysed with an analysis schedule constructed by us.

With the help of a theoretical framework consisting of News as Stories, Framing, Personification, Crisis Journalism, Media Logic, State-orientated Risk Culture and the terms Role and State Epidemiologist we have been able to understand the media construction of Anders Tegnell.

The primary findings of this study were that the media construction was divided into two parts: Anders Tegnell was either assigned a role or evaluated by others. The four roles were The Teacher, The Pilot, The Defender and The Private Person. The Teacher was the most common role, but they all integrated with each other during the chosen period of time. In excess of the roles, he and his actions were evaluated by others with the help of stylistic figures such as “hero”, “father of the land” and that he should “get off his high horse”.

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DET LILLA EXTRA

Syfte: Att belysa mediebilden av kärlek i svenska dejtingprogram.

Teori: Anthony Giddens ​senmodernitet ​ . Eva Illouz, Byung-Chul Han, Emma Engdahl och Zygmunt Baumans teorier kring samtida kärlek och dejting – oförmågan att se “den andre” och kärlekens kommersialisering.

Metod: Kvalitativ, tematisk analys.

Material: Nio avsnitt av svenska dejtingprogram – tre avsnitt av ​Gift vid första ögonkastet, tre avsnitt av ​Bonde söker fru ​ och tre avsnitt av ​Love Island Sverige ​ – samt programmens format.

Resultat: Dejtingprogrammen framställer kärlek både i linje med och i motsättning till teoretikernas beskrivningar av den senmoderna kärleken som kommersialiserad och den senmoderna människan som oförmögen att se “den andre”. Analysen visar också att det finns en differens i hur formaten och deltagarna framställer kärlek.

“I BETALT SAMARBETE MED ..”

Syfte: Syftet med studien är att undersöka hur kvinnor uppfattar influencer marketing på
Instagram i allmänhet och de eventuella skillnaderna i upplevelsen hos kvinnor från de
olika generationerna X, Y och Z i synnerhet.

Teori: Det teoretiska ramverket består av reklamens definition, reklamtrötthet, influencer
marketing, reklamens trovärdighet, avkodning, Uses and gratifications och
generationsforskning.

Metod: Kvalitativ metod i form av semistrukturerade samtalsintervjuer.

Material: Femton semistrukturerade samtalsintervjuer fördelat på generationerna X, Y och Z.

Resultat: Resultaten visar att det finns både likheter och skillnader med hur kvinnorna från de olika generationerna upplever influencer marketing på Instagram. Samtliga generationer visa god förmåga att pekat ut reklam i influencers flöden. De yngre generationerna ställer sig mer positiva till influencer marketing då den upplevs som personlig och relevant. Den äldre generationen är mer likgiltiga till fenomenet. Både generation X och Y uttrycker oro för hur yngre generationer påverkas av denna typen av reklam. Oron bekräftas då generation Z upplever att de blir negativt påverkade av reklamen.

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EN STEREOTYPISK BILD I FÖRÄNDRING

Syfte: Syftet med denna studie är att få en djupare förståelse för vilka föreställningar unga
kvinnor har om genus i Försvarsmakten och om Försvarsmaktens riktade
rekryteringskommunikation.

Teori: Hirdmans teori om genussystemet, Connells teori om genus i fyra dimensioner,
Stuart Halls teori om kodning/avkodning

Metod: Kvalitativa respondentintervjuer

Material: Studien baseras på tio semistrukturerade intervjuer med kvinnor mellan 18-24 år. Som diskussionsunderlag för intervjuerna användes fyra av Försvarsmaktens
kampanjfilmer.

Resultat: Resultaten visar att en bild av Försvarsmakten som en manligt präglad
organisation förekommer, men att denna bild befinner sig i ett förändringsskede på
väg mot en mer modern och jämställd bild. Resultaten visar även på en övervägande
positiv inställning till Försvarsmaktens riktade kampanjer.

EN INRAMNING AV HÄLSORISKER

Syfte: Att beskriva och jämföra hur fransk respektive svensk dagspress gestaltar hälsorisker i samband med covid-19. Vidare ämnar den här studien också till att kunna se hur dessa hälsoriskkommunikationsbudskap förhåller sig till respektive lands regerings strategier för hantering och bekämpning av viruset.

Teori: Gestaltningsteorin samt Hallin och Mancinis teoretiska ramverk för komparativa studier av mediesystem.

Metod: Kvalitativ textanalys

Material: Faktabaserade texter av nyhetskaraktär från dagstidningarna Le Monde och Dagens Nyheter under tidsperioden 13-19 mars respektive 11-17 mars.

Resultat: Resultatet visar att kvaliteten på informationen om riskomfattning delvis är bristfällig. Den gestaltas mer alarmistiskt i Le Monde än Dagens Nyheter, där det snarare återfinns tendenser att vilja minska oron för att dö i covid-19. Detta stämmer väl överens med tonläget för respektive lands regerings strategier för hantering och bekämpning av viruset. Dagstidningarnas sätt att informera om självförmåga är anpassat efter vilka restriktioner och åtgärder som tagits i landet. Sensationalismen är inte särskilt påtaglig i mitt undersökningsmaterial. Dramatiken i den verkliga händelseutvecklingen har varit stark och tidningarna har inte behövt höja rösten ytterligare. Vidare påvisar mitt urval av artiklar att episodiska ramen dominerar i nyhetsrapporteringen av hälsorisker relaterade till covid-19, men att den tematiska ramen inte är helt frånvarande. Både Le Monde och Dagens Nyheter visar på en transparens av osäkerhet som finns gällande det nya coronaviruset. Den gestaltade ovissheten återfinns dock inte på samma sätt i Le Mondes beskrivningar av covid-19-relaterade politiska beslut. Ansvarsfrågan uttrycks inte alltid manifest, vissa budskap återfinns latent i texten. Journalistiken i Dagens Nyheter innehåller fler budskap om individens personliga ansvar, både för sig själv och för andra. Kritiska frågor till statsmakten är mindre förekommande i den franska dagstidningen än i den svenska, vilket skulle kunna vara ett uttryck för det mediesystem respektive land är placerat i. Le Monde har under jämförelseperioden oftare än Dagens Nyheter fångat upp och skildrat hur vanliga människor påverkas av krisen. Fler artiklar tar utgångspunkt i människors individuella upplevelser och en iakttagelse är också att språket i många fall är mer målande.