Abstract
Title: Män, ändå… – En kvantitativ innehållsanalys av könsrepresentation i svenska dagstidningars opinionsjournalistik.
Authors: Olof Svahn and Linus Dahlbäck.
Subject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) Gothenburg University.
Term: Autumn 2017.
Supervisor: Tomas Odén, JMG, Gothenburg University.
Pages/words: 53 pages / 15 260 words.
Purpose: How are men and women represented in the opinion journalism of some Swedish newspapers? This is the central and most important question for this study, and it serves as the foundation for the study’s purpose. To investigate the distribution of men and women in opinion journalism we applied gender theory; specifically male-normative structures and
gender typing. Other aspects that were investigated were to what extent male and female journalists write about different subjects, and/or about men and women.
Method: Quantitative content analysis.
Procedure: 992 articles from 15 daily newspapers were coded and analysed from the perspective of gender theory and media and democracy theory.
Results: The distribution of men and women in the opinion journalism of some of Sweden’s newspapers is uneven, with 65 per cent of writers being men and 35 per cent being women.
Our results also point to gender typing, where men tend to write about subjects like politics, finance, and sports. On the contrary, women wrote more about social questions and health care, education and caring. Both men and women tended to write more about their own gender; however women wrote more frequently about men than men did about women.
Key Words: Opinionsjournalistik; Jämställdhet; Ledare; Krönika; Könsmärkning; Kvantitativ Innehållsanalys; Dagstidningar; Kvällstidningar; Lokaltidningar; Opinion Journalism; Gender Typing; Quantitative Content Analysis.

Abstract
The purpose of this study has been to investigate who writes what in a modern online commenting forum. In an ever changing digital world there are certain themes that reoccur in the public debate. One of those is the question about uncivility and impoliteness online. In Sweden alone our government has started an initiative to end threats and hate speech in the online world. This is in no way a problem that only materializes in the newsrooms, but it is a problem there as well. Online commenting forums have long been described as a culprit in this story. Theories about anonymousness and certain demographic traits playing a role in the uncivility debate have made its way all around the world, based on our research. So we wanted to ask ourselves – what is the online climate like in Sweden, by many described as an online haven for our rigorous laws protecting our freedom of speech and information?
In order to figure this out we decided to do a quantitative content analysis and investigate 900 comments posted in the commenting boards of the largest morning newspaper in Sweden Dagens Nyheter during October 3rd to November 12th. They hired a new startup company called Ifrågasätt which purpose is to sell their commenting forums to newspapers around the country, based on the idea that they will themselves clear the commenting boards of any uncivility and upsetting content.
Of the 900 comments we coded the majority of them were found to be polite. We found that men are the most likely to comment in these forums, and that the anonymous group was larger than the amount of women commenting. We also found that the most amount of comments were posted in the “Culture” section of the newspaper. A vast majority of the comments in total were also written towards the journalist or writer rather than the fellow commenters. We find that our study could in many ways be generalizable on other similar online commenting forums in order to investigate politeness in the online sphere.
Key words: online commenting forums, politeness online, anonymity online, Ifrågasätt,
Dagens Nyheter, newspapers online.

Abstract
In october 2017 the almost institutionalized Book fair in Gothenburg decided to let the right wing magazine “Nya Tider” participate and spread its message during the event. At the same time, neonazis planned a demonstration and as a result, a lot of the authors participating in the book fair signed a petition as a protest against the decision. There was a discussion about a “normalization” of right wing nationalist ideas for which both the organizers behind the book fair and the media got the blame.
This essay tries to reveal if there is a difference when it comes to position regarding neo-nazi ideas in the two biggest Swedish newspapers by comparing the reports about this event to a similar one that took place in Stockholm 20 years before. In 1997 a group of neo-nazis performed
a manifestation aiming to celebrate the anniversary of the november 1938 pogrome. It was the first openly anti semitic manifestation in Sweden since the second world war. We also wish to explore whether there are differences in the portrayal of neo-nazis, counter demonstrators and police and in the portrayal of the very ideology. By using critical discourse analysis (CDA) and
ideology criticism we seek to unveil both hidden and explicit positions taken regarding neo-nazis and their ideology.
We came to the conclusion that while opinion based texts such as chronicles took a strong stand against neo-nazism in both cases, the news reports, which normally aims to be objective and dispassionate, took a much heavier stand in 2017. The neo-nazis are described more as brutes and revoltic youth in 1997 while they are a more serious threat to democratic values in 2017 and looked upon with more austerity. Counter demonstrators are portrayed as brutes in much the same way as their counter-part in 1997 but as peaceful and democratic citizens in 2017. The police are described as clumsy and incompetent in 1997 and quite the opposite during the demonstration in
2017. The neo-nazi ideology is, as is the neo-nazis themselves, portrayed in a much more serious manner in 2017 and the latter event is allowed more space in the newspapers.
Keywords: neo-nazism, the NMR demonstration in Gothenburg, the celebration of the novermber pogrome, swedish daily press, ideology, standpoint, critical discourse analysis.
Nyckelord: nynazism, NMR-demonstrationen i Göteborg, firandet av kristallnatten, svensk dagspress, ideologi, ställningstagande, kritisk diskursanalys.

Abstract The aim of this study is to compare the differences in the publication of personal information in Ubåtsfallet between Swedish and Danish press. Furthermore we want to study differences between the publication of personal information in morning papers and tabloid regarding Ubåtsfallet. We also wish to examine which selection of people and aspects themes that constitutes the reporting. The method used in this study is content analysis. The material consists of articles from two Swedish and two Danish newspapers during a 30 day period. The aim is to examine the frequency of published personal information and to look at the narrative technique regarding the crime journalism. The conclusions drawn are that Swedish and Danish media are quite similar regarding this issue but that the Swedish media are more prone to publishing personal information regarding the suspected perpetrator and victim than their Danish counterparts. Furthermore we see that the suspected perpetrator and the police are the selection of people that are mentioned most frequently. The criminal investigation and the search work are the most prominent themes in the study.

Abstract
Title: Native journalism? En intervjustudie om de verktyg och ideal som före detta journalister tar med sig in i native advertisingyrket
Authors: Elisa Amorelli & Sofia Hårdänge
Subject: Undergraduate research paper in journalism studies,
Department of journalism, media and communication (JMG), University of Gothenburg
Term: Autumn 2017
Supervisor: Oscar Westlund, JMG, University of Gothenburg Pages/words: 48/ 18 957 (including abstract and appendix).
Purpose: The main purpose of this study was to examine how native advertisers applicate journalistic processes and ideals in their current profession.
Method and material: Qualitative in-depth interviews with six Swedish native advertisers, representing the three bureaus Spoon, Wasp and Schibsted Brand Studios. The interviews were carried out in November of 2017.
Procedure: Semi-structured interviews was carried out with six former journalists whom are currently working as native advertisers at three different bureaus in Sweden. The interviews were thereafter transcribed and analyzed based on Domingos´ et. al. (2008) five steps of journalism practice, and Wiiks´ (2012) analysis regarding ideals among Swedish journalists.
Results: It was identified that native advertisers both challenged and reproduced journalism practices and ideals. The main difference expressed by the respondents was that the customer had a large influence over the final product, regarding what would be produced, which topics would be on the agenda as well as which ideals would be incorporated.
Key words: Native advertising, journalistic ideals, journalism practices, media
commercialization.
Nyckelord: Native advertisingproducenter, journalistiska ideal, journalistisk process, mediernas kommersialisering.