This study investigates how journalists, working at public service, are affected by clicks and statistics when they implement their professional news judgement. Today, tracking
the online audience allows journalists to see what kind of news the audience discuss on social media and what news they read or listen to at the medias website.

Theories about news judgement, media logic and gatekeeping has been central for this research paper.

In order to investigate the subject of matter quality interviews with journalist working at Sveriges Radio were carried out.

A total of 11 interviews were implemented showing that clicks and statistics do affect journalists in ways of presenting news on the webb. When comparing this study to recent science of news judgement both similarities and differences were found, but a main result was that journalists working at public service did mainly use statistics to evaluate how the presentation was recieved by the audience and how it could be done even better. When they valued news the statistics had some impact according to some journalists, but mainly when publishing on the web, and in general the statistics did not play a big part in their every day news judgement.

This bachelor thesis in journalism explores how gender and gender roles are being portrayed in profile interviews in the two Swedish lifestyle magazines Elle and Café. Elle is a magazine that is marketed towards women, and Café is a magazine marketed towards men. In every issue, there is a
profile interview portraying a famous person. These are the texts that are being analyzed.

The theories that the study is based upon are gender theory and framing theory. The gender theories that are used are theories about masculine and feminine stereotypes and theories about performance, the heterosexual matrix and subversive acts. With the method of qualitative textual analysis, this study explores how the person in the profile interview is portrayed and if there are any differences in portraiture based on the gender of the person. It also explores if there are any frames that reoccur throughout the texts and if there is anything outside of the gender norms or any subversive acts that are being portrayed.

The main results show that there are no subversive acts represented in the profile interviews. The results also show that the men often are portrayed as sensitive: they get to talk about subjects that are not commonly associated with interviews about men, and that the women often are portrayed as strong: they are described as confident and authoritative and they also get to voice their opinions about subjects such as feminism.

The aim of this study has been to evaluate how the extensive language research concerning masculine and feminine textual production in general applies to the less extensive researched
journalistically produced material. We also evaluated whether and how this derives from and applies to gender studies regarding men and women as socio-cultural structural beings, where men are seen as the norm and women porters to the norm – a gender contract.

Much of our work has evolved around the production of so-called hard and soft news, which historically and culturally are assigned masculine and feminine attributes; men are writing the hard news, in a hard way, and women are writing the soft news, in a soft way. Through a critical discourse analysis we applied specific extracts from the language research to articles
categorised as such, and compared the results to each other to see if it was applicable to the generalised theoretical view of male and female textual production.

One of the main results show that much of gender research made on general textual representation is not applicable to journalistically produced material. In contrast, we made other
findings such as how men and women adapt to different kinds of material and categories, where men adapt to the female way of writing when producing soft news, and women do not adapt to the male norm when producing hard news.

Interesting to note is, this shows that women are making a change to the gender contract by not making a change when entering the male area. That said, there might be variables that have a greater impact on the production of journalistic material than gender, such as professional procedures, technology, organisational issues, market conditions and cultural and political contexts. Whereas the only real conclusion we can draw from the results of our analysis in relation to our previous research and theory is that more angles are needed to understand how gender affects journalistic material than through classical gender lines.

This study is however important because it puts light upon the gender effects of journalistic products, and by locating possible differences and putting them in contrast to notions of
masculine and feminine writing, we provide the industry with the opportunity to reflect upon, and initiate, change. We also pave the way for further research in this area, to further understand the complexity that constitutes the contract between the sexes and how it evolves and constantly changes over time.

The aim of this paper is to examine what ideals in journalism a young audience prefer: a more opinionated journalism or a more objective journalism? The main purpose is not to get a final result of what the majority of the audience would choose but more importantly why they would prefer one genre over the other. We want to get an idea of what arguments they
have regarding if the future of journalism should be more or less opinionated.

The method used in this paper is a qualitative study using a survey and a focus group conversation. The respondents consist of eighteen third grade high school students studying media. Their opinions have been analysed using theories such as the method of identification.

In this paper we have used the Uses and Gradifications theory to understand how and why people choose actively certain media to satisfy their needs. We have also used the Social Identity theory which discusses that our behaviors and our attitudes tends to get affected by other people when we are in a group. The theory states that the groups attitudes and norms affects the individual even in other contexts outside the group.

The results show that the respondents had different arguments but that the majority of these, although most based on different reasons, were negative towards opinionated journalism. The majority of the respondents articulated that they do not trust opinionated journalism as much as objective journalism. Furthermore the respondents would prefer a future media with less opinionated journalism.

The purpose of this study is to examine the media portrayal of public couples going through adivorce. The examined newspapers are the Swedish tabloids Aftonbladet and Expressen. The used method is a quantitative content analysis, in which we have analyzed 221 articles, all regarding a public couples divorce. All of the selected six couples are heterosexual, since our study is based on the heterosexual norm.

We have examined how much space the woman and the man receive, who gets the most quotes and whether the man or woman is mentioned the most times. We have also examined
the gender of the journalist, to see if that makes any difference in the portrayal according to the different genders. These aspects of our study are connected to the theory of framing.

We have also examined who talks the most about their children, who gets mentioned connected to their work and who talks about appearance. Also who is portrayed as
emotionally weak, strong and neutral. These aspects of our study is connected to Yvonne Hirdman’s theory about the gender contract.

Our results has shown that the woman gets more space in the articles. It is also clear that the man does not get that much space we thought he would, according to theory. The man is
more often neutral, meaning that he does not show as much emotion as the woman. It is more common that the women talks about children. We also noticed that the journalists gender has no impact on the portrayal of the different genders.

In conclusion we mean that our study both confirm and contradict the stereotypes we wanted to investigate. Some, as the one with the women being the one who talks the most about children, is strengthened by theory. Some, as the man being the strong one, is not.